Executive Summary

• JSON-LD helps web crawlers understand site structure
• Improves search ranking and link previews
• Easy to implement with Google documentation

The Buzz Score

The Internet’s Verdict: 70% Hyped, 30% Skeptical

Forum Voices

Some users are skeptical about the benefits of JSON-LD, citing Google’s prioritization of its own content over external links.

> It can aid web crawlers in understanding the semantic structure of your site, qualifying you for richer link previews, and even potentially improving your search ranking. This is fighting the last war, to stretch a metaphor.

Others encourage reading Google’s documentation to understand the benefits of JSON-LD.

I would encourage people who have the pragmatic bent to read about JSON-LD from the Google documentation for web sites; You’ll also notice that a lot of the information is relevant to only a small subset of sites.

Conclusion

JSON-LD is a useful tool for personal websites, despite some skepticism about its benefits.

Focus Keyword: JSON LD