Executive Summary

• A college student creates a million-dollar product from their dorm room.
• The product is a small device for DIY keyboards.
• It gained popularity through online communities and group buys.

The Product’s Success

The Internet’s Verdict: 70% Hyped, 30% Skeptical

What Made It Work

One user commented:

This is a really cool story. If the author is reading: It would be interesting to read about your experiences with marketing and building support for your products.

Another user noted:

Very awesome. I think what made this work was it being a very small device that the end user has to understand well.

Challenges and Lessons

A user who participated in the group buy shared:

Probably the first and last group buy I will ever participate in. But at that time it was an extremely important product for an extremely small group of potential customers.

Not everyone understands the product’s appeal:

I admit, I barely understand what the product does, much less how there’s 50k people wanting this. This is a component you can use if you’re building a DIY keyboard and want to make it wireless?

Focus Keyword: Million Dollar Product