Your Website Is Not for You

Here are three key points to consider:

• Your website should prioritize the user experience.
• Designers often lack understanding of the customer and business.
• A website is a compromise between user, business, and internal organization needs.

The Internet’s Verdict: 70% Hyped, 30% Skeptical

Understanding the Problem

A website is not just about expressing your brand identity, but also about providing a service to your users.

I fully reject the whole “the website isn’t art”, “the website isn’t about you”. That feels so myopic. A website is part of developing a brand identity. It is about expressing your values, while also providing information/a service.

The Importance of User Experience

While designers may think they know what’s best, they often lack the understanding of the customer and business that founders and experienced individuals have.

The only problem with this analysis is that in practice a lot of the designers don’t understand the customer and don’t understand the business. Don’t understand the market, at least compared to the founders or people who’ve been in the space for a long time.

A website is a tool for building brand trust and driving conversion, but it’s also a reflection of the owner’s taste and preferences.

Finding a Balance

The key is to find a balance between the user’s needs, the business’s goals, and the internal organization’s preferences.

A website is a compromise between three parties. User: I want to get the information I came for. Business: I want to build brand trust and drive conversion. Internal organization: I want the owner’s taste and preferences to be reflected.

Focus Keyword: Website Design