Guerrilla London Bus Ads Mock Kylie Jenner’s Meta Glasses Campaign
Executive Summary:
- Guerrilla ads in London mock Meta’s smart glasses campaign featuring Kylie Jenner.
- The ads use a lenticular effect, referencing the movie They Live.
- Forum voices express concern over the impact of smart glasses on society.
The Internet’s Verdict: 70% Hyped, 30% Skeptical
Forum Reactions
Online forums are buzzing with reactions to the guerrilla ads.
Ray-Ban Wayfarer used to be a such classic design. By associating them with cameras and Meta, Ray-Ban risks messing that up for good.
Design and Technology
The use of lenticular effects in the ads has been praised by some.
Wow really well done with the lenticular effect. I immediately recognised the reference to They Live too. That must have cost a lot. To get posters like that made.
Others are concerned about the implications of smart glasses on society.
Unfortunately, educating people against some technology is not going to help. It should be a state-level mandate to have any effect. Most people are discretion-less, sheep-minded money pockets.
Some people question the need for smart glasses at all.
It’s hard to believe that in the late smartphone era there are people who think they’re not online enough already, and want smart glasses so they can be even more online.
Focus Keyword: Meta Glasses
